The Ibotta app created a new self-service platform for up and coming CPB companies to use, named Ibotta Go. The Ibotta app is a cash-back platform, and the self-service ads will allow companies to advertise rewards to consumers on the app. A number of different packages are available to CPG brands on Ibotta Go, where brands can enter in product information and retail prices. These brands can also access demographic information, in order to better target consumers on the platform. Goals can also be set for campaigns on Ibotta Go, which will help CPG companies increase campaign awareness and sales. The platform was created in order to target smaller CPG brands, who may not have the available resources to advertises in more traditional ways. Image Credit: Ibotta/ PR Newswire

Source link