Folly Fire is pioneering the market for affordable ethic cosmetics and its newest range of cruelty-free blush is both striking and functional. The company has introduced four new products—three powder blushes in Matte Terracotta, Matte Peach, and Shimmer Plum shades, as well as one illuminating blush in Rose Gold Glam. The first three cruelty-free blushes—’Masterplan,’ Speculation!,’ and ‘Guilty’—present a “gorgeous, pressed-powder blush” that is ideal for “all skin tines.” Lasting for up to 10 hours, the formula boasts a combination of Argan, Poppyseed, and Sunflower Oils. The ‘Euphoria’ which is the illuminating blush, on the other hand, boasts a dual functionality as it “enhances your cheeks with ethereal highlight and sensual color,” leaving them silky smooth. All Folly Fire products are PETA-certified, fragrance-free, and contain no gluten.