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Dessert-Paired Makeup Deliveries : cake away

Dessert-Paired Makeup Deliveries : cake away

ONLINE MARKETING TRENDS

Dessert-Paired Makeup Deliveries : cake away

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To welcome its new Boi-ing Cakeless Concealer into the world with a bang, Benefit Cosmetics is teaming up with Deliveroo to offer one-day-only “Cake-Away” service. On August 22nd, people in the UK will be treated to a vegan raspberry vanilla cake with cherry, a gluten-free strawberry cupcake and mini matcha sponge cake,
all by Lily Vanilli, plus a Boi-ing concealer, for just £12. The on-demand delivery of cakes and concealer will arrive courtesy of a Benebabe makeup artist who will help customers find their perfect shade of the comfortable, crease-proof makeup product.

Officially, the new Boi-ing Cakeless Concealer by Benefit Cosmetics officially launches on August 23rd, and this collaboration with Deliveroo makes its launch even sweeter.

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