Digital Price Promotion Amplifiers

Ahold Delhaize USA’s digital, eCommerce and commercial engine, Peapod Digital Labs, recently joined forces with Quotient to launch an industry-first promotion amplification tool. The goal of this launch is to maximize the temporary price reductions through automated digital media. Therefore, products on promotion that might not have been highlighted through the weekly ad or email can still reach shoppers digitally. “Our new promotion amplification tool provides consumers with increased access to savings, delivering more value at a time when many need it most. Since temporary price reductions (TPRs) will be more easily accessible digitally, consumers can plan purchases better as they continue to gravitate toward a new, mixed mode of shopping—both in-store and online,” said Steven Boal, CEO and Founder of Quotient. “We’re excited to bring to market such a valuable new tool, building on our successful Retailer Performance Media Platform and expanding it to address evolving consumer needs.”Image Credit: Ahold Delhaize


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