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Diversity-Focused Building Sets

Diversity-Focused Building Sets

ONLINE MARKETING TRENDS

Diversity-Focused Building Sets

Toymaking company LEGO launched the diversity-focused ‘Everyone is Awesome’ set in honor of Pride month. The 346-piece building set consists of a collection of 11 monochromatic minifigures that are themed around the colors of the rainbow, like those in the pride and transgender flags. The minifigures are set against a smooth, color-coordinated backdrop.The Everyone is Awesome set was developed by LEGO’s design VP Matthew Ashton as a passion project. The range of hairstyles and colors on the blank minifigures are meant to reflect the diversity within society. LEGO has positioned the promotion of inclusion as a company priority and has created and participated in a number of equity initiatives surrounding LGBTQ issues. The Everyone is Awesome set will be available starting on June 1st, 2021–the first day of Pride month.Image Credit: The LEGO Group


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