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Divided Mayonnaise Jars

Divided Mayonnaise Jars

ONLINE MARKETING TRENDS

Divided Mayonnaise Jars

Mayonnaise is one condiment that people either love or hate and Kraft is recognizing this with limited-edition mayonnaise jars to please both parties. The Mayo-Divided Jar is actually a pair of jars, one of which is filled with mayon and the other is totally empty—which provides the perfect options for couples where one person enjoys mayonnaise and the other prefers to avoid it. As part of a contest, the limited-edition pair of jars is being given away on social media via the #MayoDividedCouples tag. For a limited time, fans of the brand on Twitter are invited to explain why their relationship needs a Mayo-Divided Jar and the product in split packaging will hopefully help couples to avoid small spats over food choices going into Valentine’s Day.


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