Dog-Centric Whisky Campaigns : Canine Delivery Service

With Australia’s Father’s Day just around the corner, alcohol brand Ardbeg has released a unique marketing campaign that will touch the heart of any animal lover — a canine delivery service for the Ardbeg Ten Years Old Father’s Day whiskey.

The campaign includes an adorable, four-legged mascot known as Shortie who races to deliver the bone-shaped whiskey casket and a special message to a surprised father. “Shortie is a bona-fide Islay icon. He is just as much a part of Ardbeg as our whiskey is. There’s no better way to celebrate Father’s Day than having the hound himself deliver your whiskey,” stated Mickey Heads, distillery manager.

The premium whiskey is a 10-year-old vintage and has a robust flavor profile with hints of brine, smoke, and peat. The service is available for customers who live in the Sydney and Melbourne metro postcodes.