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Drag Culture-Celebrating Dishes

Drag Culture-Celebrating Dishes

ONLINE MARKETING TRENDS

Drag Culture-Celebrating Dishes

This Pride Month, Chipotle is celebrating the LGBTQIA+ community and specifically drag queen culture with special events, and even special dishes like the Trixie Mattel Price Burrito and the Kim Chi Pride Bowl.Throughout Pride Month, Chipotle will by serving up charisma, uniqueness, nerve, and talent across two different events: the Chipotle Queen of Pride competition and a special Chipotle Drag Lunch. The Queen of Pride competition has already kicked off and runs through June 16, 2021. During this time, fans can order a Trixie Mattel Price Burrito, Kim Chi Pride Bowl, or the Gottmik Pride Salad through the Chipotle app and Chipotle.com. 1$ from each entrée sold will benefit the LGBTQIA+ charity of the drag queen’s choice. At the end of the competition period, the drag star with the most orders will win the Queen of Pride competition and get an additional $10,000 to donate to their charity.Additionally, on June 13, 2021, Trixie Mattel will be hosting a special Chipotle Drag Lunch on her YouTube channel with fellow drag stars Kim Chi and Gottmik.Image Credit: Chipotle


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