Coca-Cola’s Honest Tea Campaign Focuses on Ethical Practices
The campaign’s slogan is “Small decision. Big impact” and includes a social media component, using the slogan as a hashtag to spark online conversation. The campaign was designed by Partners & Spade, who have installed outdoor advertising and two new creative spots that boast hand-crafted miniature stop-motion animation. The brand will also unveil a Fair Trade immersive vending machine in New York City, Los Angeles, Bethesda, Maryland, and Maryland.