To give people in London the chance to try its new LQD Cell trainers in a fun way, Puma created the Puma Endorphin Store, which shares six-minute mood-boosting fitness treatments to get hearts pumping. The experience for consumers ages 16 and up can be had in about 10 minutes total, offering a quick way for people to experience a “prescribed” workout to energize the body and stabilize the mind.

In all, there will be three different treatments available that will be offered based on a guest’s mood as they arrive. In The Energy Zone, people can expect to partake in a high-intensity interval training workout in collaboration with Jason Leggett, a DJ and Barry’s Bootcamp instructor. The Focus Zone offers a completely different experience with a dance-inspired experience, while The Calm Zone shares a serene yoga-inspired session.



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