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Experiential Social Media Pop-Ups

Experiential Social Media Pop-Ups

ONLINE MARKETING TRENDS

Experiential Social Media Pop-Ups

For a limited time this summer, TikTok and Westfield London are opening the doors to the very first For You house in the UK and it is said to offer the “ultimate IRL creator experience” for creators on the platform. The For You house offers a way for people to experience the platform in real life with a 4,000 square foot pop-up at Westfield London.The experiential space features Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’ Toole, and freestyle footballers Jeremy Lynch and Ben Black in residence, and people are invited to learn, create and explore with a series of themed rooms. At the heart of the bookable experience is The Living Room, which showcases the power of editing, while The Dressing Room, The Garden and The Kitchen are dedicated to other kinds of content.


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