ONLINE MARKETING TRENDS
Facial Tissue Puppy Mascots : New Brand Mascot
Scotties® Represents Softness With a New Brand Mascot Named Scottie
Unveiled alongside a revamped logo, the new brand mascot is part of Scotties® updated and integrated marketing campaign which aims to grow consumer loyalty. The adorable puppy has already been featured in a recent television ad by the brand and will be gracing marketing on its social channels, print ads as well as its in-store creative displays.
Scotties® decision to rebrand illustrates the company’s desire to leave a more lasting impression on consumers and speaks to the brand’s growing social media presence and its mascot’s viral appeal.