Fortune-Telling Chocolate Campaigns

One of the newest chocolate campaigns from Cadbury is one that specifically speaks to Millennial consumers in Australia and New Zealand and it encourages people to get the unique swirls and curls in their Cadbury Twirl “read.” The Twirl bar has an unmistakable interior and chocolate lovers are encouraged to scan the inside of their bars for a look at their future. Online, people can visit the campaign website (Read My Twirl) to take a photo of the pattern inside their Cadbury Twirl chocolate bar. The intention is to make people stop and look at their chocolate mid-snack and engage with it in a playful way. The campaign also extends to various social media platforms, where users get targeted predictions related to cultural events and what they are watching.


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