Fruit-Forward Summertime Vodkas

The Smirnoff Raspberry Crush vodka is being launched by the brand in the UK to provide consumers with a new option to enjoy this summer when seeking to craft high-quality cocktails that don’t disappoint when it comes to fruity flavor.The spirit features the brand’s signature vodka along with fresh, fruity flavor of raspberry to offer consumers a premium option to incorporate into mixed drinks or cocktails. The spirit will come in 70cl bottles and will be formally available starting July 12, 2021 from a range of retailers with additional availability coming later this year.Head of Smirnoff Nick Payman commented on the new Smirnoff Raspberry Crush vodka saying, “The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category. Smirnoff, a renowned and trusted brand, is perfectly placed to do this as well as recruit new audiences to vodka. The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on. The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses in creating fun, delicious serves.”


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