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Full-Strength Flavored Gins : Edinburgh Gin

Full-Strength Flavored Gins : Edinburgh Gin

ONLINE MARKETING TRENDS

Full-Strength Flavored Gins : Edinburgh Gin

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The Edinburgh Gin Rhubarb & Ginger Gin is Ready for Cocktail Recipes

The new Edinburgh Gin Rhubarb & Ginger Gin has been announced by the UK-based brand as a new option that builds on the success of the original gin liqueur and canned cocktail.

Featuring a 40% ABV, the full-strength gin has the flavor of premium rhubarb and gin in the mix to make it perfect for infusion into your choice of cocktail recipe. The spirit will speak to the rising popularity of gin amongst consumers seeking botanical-forward flavors from their libations.

Addressing the new full-strength Edinburgh Gin Rhubarb & Ginger Gin, Ian Macleod Distillers UK Marketing Director Neil Mowat said, “Since launching our original rhubarb & ginger gin liqueur in 2014, Edinburgh Gin has been category defining within flavored gins and gin liqueurs. We’re excited to now offer consumers our original rhubarb & ginger flavor profile as a full-strength gin, alongside the versatility of the much-loved gin liqueur and the convenience of our ready-to-drink can.”

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