ONLINE MARKETING TRENDS
Gamer-Targeted Donuts
Available only for a limited amount of time this summer, The Nexus Level Doughnut is a treat from Krispy Kreme that specifically speaks to gamers. The donut was created in collaboration with Xbox and the limited-edition drop was teased with a short video that pokes fun at traditional product announcements—the donut is described as having “smooth surfaces and ergonomic form for enhanced enjoyment.”As well as being able to get their hands on this treat for a limited time, gamers will be eager to put themselves in the running to win an Xbox Series S, and new subscribers will get a month of Xbox Game Pass Ultimate. Celebrating 20 years of Xbox, The Nexus Level Doughnut has a powder-coated top with an “X” revealing a peek at the sweet green icing on top.
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