Gamified Super Bowl Ads

MTN DEW’s new Super Bowl commercial, dubbed ‘Life-Changing Flavor,’ will feature wrestling superstar and actor John Cena. The gamified ad offers fans the chance to win $1 million USD to the first person to correctly count and Tweet (@MountainDew) the exact number of Mtn Dew Major Melon bottles in the ad could. Fans can follow along and participate on Twitter using the hashtag #MTNDEWMAJORMELON.”This year, we’re bringing our newest flavor, Major Melon, to the Super Bowl and we’re pushing creative boundaries in a way that puts fans at the core of the concept,” says Nicole Portwood, vice president, marketing, Mtn Dew. “We’re excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme.”Image Credit: MTN DEW


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