ONLINE MARKETING TRENDS
Gen Z Fashion Brands : Superdown by Revolve
‘Superdown’ by Revolve Appeals to Youth with an Influencer-First Strategy
While Superdown by Revolve got its start as an in-house brand, its fast-fashion styles are now available on their own website. On the site, shoppers can currently find everything from dresses and activewear to intimates, jackets, jumpsuits and accessories.
Superdown has yet to reveal its initial influencer partner lineup but consumers can likely expect influencer collaboration capsules to be announced soon.