‘Superdown’ by Revolve Appeals to Youth with an Influencer-First Strategy
Revolve has found great success with influencer marketing and it will be introducing its influencer-first approach to its new brand, Superdown by Revolve, which targets a younger demographic. The fashion brand for Gen Z shoppers makes it easy for a younger audience to access its styles at an affordable price point. Although Revolve has always made a point to carry items for Gen Z consumers, Superdown is said to be exclusively curated for this generation.
While Superdown by Revolve got its start as an in-house brand, its fast-fashion styles are now available on their own website. On the site, shoppers can currently find everything from dresses and activewear to intimates, jackets, jumpsuits and accessories.
Superdown has yet to reveal its initial influencer partner lineup but consumers can likely expect influencer collaboration capsules to be announced soon.