For its ‘Smiles’ campaign, Lay’s captured the stories and smiles of 31 unique individuals, which are now featured on a variety of its potato chip packaging designs. The “Everyday Smilers” can be seen on the brand’s Traditional, Wavy, Lightly Salted, Kettle Cooked snacks and more, each of which spotlights a special person who is positively making their mark on the world.

This campaign, and the selfie-inspiring snack bags, from Lay’s helps to support international medical charity Operation Smile. The fun potato chip packaging designs also include an interactive augmented reality component that helps to share the stories of each Everyday Smiler. By scanning a unique QR code, snackers will be able to discover the stories of people like Alex, who sends surprise postcards to share joy.

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