ONLINE MARKETING TRENDS
Halloween-Themed Snack Mixes
These new Forest Feast snacks are a spooky yet satisfying treat to enjoy this fall that will help get consumers ready for the Halloween season. The snack will come in two varieties including Witches Pick N’ Mix and the Bonfire BBQ, which are both packaged in pouches that are covered in branding achieved with UV light reactive imagery. This will help the packaging to change in appearance depending on the light for an interactive experience for consumers to enjoy when making a purchase.The new Forest Feast snacks are positioned to start rolling out in the UK starting in mid-September with a suggested retail price of £1 to £2 per pack. The snacks will be supported by a social media campaign throughout October.