Tubi, a completely free and totally legal video streaming service, recently unveiled its new cheeky campaign aimed at competitors. The e-company features an ad-supported video on demand service (AVOD) that currently boasts over 20 million monthly active users.

Tubi’s out-of-home campaign features multiple vibrant billboards across New York, Chicago, Detroit, and Los Angeles. The ads poke fun at competitors by addressing “Dear Netflix” and “Dear Hulu” with statements such as “I had my first freesome last night. Tubi was amazing” and “Dear NYC, you free tonight? Because we are.” The brand has plans to continue launching new marketing campaigns including activations, taxi TV, geo-fencing, and social media.

Tubi’s cheeky campaign seeks to target Millennials and Gen Zs with its straightforward and humorous advertising.

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