ONLINE MARKETING TRENDS
Iconic Band Snack Branding : Thinsters Grateful Dead
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The THINSTERS Grateful Dead Limited-Edition Packaging is Celebratory
The THINSTERS Grateful Dead limited-edition packaging has been unveiled as a partnership to offer consumers a celebratory snack that pays homage to the iconic rock band.
The new packaging has been created for the brand’s Chocolate Chip and Toasted Coconut flavor varieties, and is characterized by a series of visual accents including stars and ethereal imagery. The packaging also places the dancing Grateful Dead bears front and center to make the products instantly recognizable as a branded product.
The THINSTERS Grateful Dead limited-edition packaging will be available from June through August 2019 and will also be promoted with a social media campaign. Consumers can use the #GratefulThinsters hashtag to join the conversation and interact with other fans of the partnership.
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