Cadbury Introduced a High-Tech Activation for World Chocolate Day

World Chocolate Day falls on July 7th and to celebrate, beloved confectionary company Cadbury launched a special interactive campaign — one that features customization and an innovative milk chocolate 3D printer. The activation is hosted in the Myer Chadstone department store in Melbourne and the high-tech machine will be available to consumers throughout the month of July.

Shoppers have the opportunity to personalize their own chocolate charms. A set of two is priced at $ 8 AUD, while a set of four is $15 AUD. The milk chocolate 3D printer has the ability to generate beautifully intricate and custom designs, including “letters, shapes and iconic Australian symbols like kangaroos and thongs.” This personalization-forward opportunity is not only a delightful experience but also makes for a wonderful and thoughtful gift.

Photo Credits: Mondelēz International

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