Inclusive Male-Targeted Underwear Campaigns : Every Bod

Hanes, the affordable and comfortable American retailer, recently debuted a new, inclusive underwear campaign targetted at men — the Every Bod. The commercial was created in partnership with The Martin Agency and will be rolled out on specific network and cable channels, online, and on social media.

The Every Bod campaign features the brand’s new Hanes Comfort FlexFit boxer briefs in multiple colorways. The new product is modeled by muscular gym bodies, “dad” bodies, and bodies with disabilities.

The campaign seeks to speak to the current social climate of accepting and showcasing diverse bodies in the media and features men of all shapes and sizes. The campaign is part of Hanes’ larger mission to create ‘Comfort for All’ that focuses on making men and women feel confident in their bodies.