Burger King ads have been marked by a quality of diversity that truly sends a message of inclusivity, tolerance, and acceptance. The latest commercial launched by the fast-food chain’s Brazil outposts centers around a man with a visual disability and his dining experience. The marketing initative has been arranged in collaboration with creative advertising agency David Sao Paulo.

The Burger King ad definitely sets itself apart. This is the first commercial in the country to “include audio descriptions for the visually impaired.” The story follows Eduardo who takes advantage of the chain’s ‘two for $15’ deal. Munching on the ‘Double Cheddar’ and the ‘Big King’ sandwiches, whilst wearing a classic Burger King crown, Eduardo playfully shares his opinions on the menu options — a “cheddar explosion” is how he describes the first food item.

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