ONLINE MARKETING TRENDS
Inclusivity-Focused Burger Ads : burger king ad
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The Burger King ad definitely sets itself apart. This is the first commercial in the country to “include audio descriptions for the visually impaired.” The story follows Eduardo who takes advantage of the chain’s ‘two for $15’ deal. Munching on the ‘Double Cheddar’ and the ‘Big King’ sandwiches, whilst wearing a classic Burger King crown, Eduardo playfully shares his opinions on the menu options — a “cheddar explosion” is how he describes the first food item.
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