ONLINE MARKETING TRENDS
Influencer Airline Partnerships : The Bucket List Family
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LATAM Airlines Group has announced a new partnership with travel bloggers The Bucket List Family and TECHNO, a non-profit organization that aims to raise awareness about poverty across Latin America. The company is known as Latin America’s leading airline and aims to connect with an audience of Millennial parents with its latest influencer collaboration.
The Bucket List Family is a family of five who gained fame by traveling across the globe and documenting their experiences with a diverse following. “During a yearlong adventure, LATAM will take the family to key destinations in South America to explore the variety of cultures, and via their partnership with TECHO, present the family with the opportunity to give back to the communities by collaborating with local leaders.”
LATAM Airlines Group’s unique partnership aims to help impoverished communities with the help of popular influencers — a family who can authentically engage with their following while raising awareness for a good cause.
Image Credit: The Bucket List family
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