ONLINE MARKETING TRENDS
Influencer-Led Makeup Tutorials : makeup like this
Maybelline’s ‘Makeup Like This’ Stars Diverse Beauty Influencers
Previous seasons of Makeup Like This starred YouTuber Nikkie Tutorials alongside a guest influencer and this new season introduces a fresh new format that gives each influencer their own episode. In doing so, there’s more room for diversity and different styles to be celebrated.
The 16-episode season includes eight occasion-focused product tutorials, including tips on how to create a stylish makeup looks for concerts and festivals, Pride, Halloween and more. Within these episodes, which will be released every Monday over the next few weeks, the beauty brand will be revealing new products, sharing giveaways and even a bonus episode.