Kindness-Focused Social Media Campaigns

TikTok, the popular short-form social media platform targeting Gen Z and Millennial consumers, recently launched the new #CreateKindness campaign. The aim of the series is to raise awareness around bullying and features the real and personal experiences of TikTok creator-animators, showing how “we can all choose and #CreateKindness.” In addition, the #CreateKindness campaign encourages users to “share their heartwarming moments and comments that inspired them to spread kindness.” Currently, videos with kindness-focused hashtags (such as #love and #kindess) created by over 50 billion creators have reached over 400 billion views.TikTok is committed to spreading creating a safe and welcoming environment for its users. The platform boasts a range of features that prevent bullying, promote kindness, and empower creators.Image Credit: TikTok


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