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Low-Cost Caramel Candy Bars

Low-Cost Caramel Candy Bars

ONLINE MARKETING TRENDS

Low-Cost Caramel Candy Bars

The Cadbury Dairy Milk Caramel has been launched in the UK in a new price-marked pack (PMP) to offer shoppers with a low-cost way to enjoy the premium treat whenever the mood strikes. Priced at just 60p per bar, the newly launched product is focused on providing consumers with enhanced value when making purchases in their favorite shops. This follows on research from Nielsen as well as sales data that showed Cadbury Dairy Milk singles PMP packs have a better unit rate of sale when compared to the non-PMPs.The new price-marked Cadbury Dairy Milk Caramel clearly indicates the cost to the consumer with vibrant yellow and red branding, which will immediately catch the eye of shoppers as they peruse the aisles.


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