The product is part of the label’s ‘B Series’ pop-up experiences. These activations capitalize on exclusivity by enticing consumers with ultra-limited edition offerings. In particular, the brand harnesses the reach of social media. Its B Series essentially makes “goods available for just 24 hours on Instagram,” making them highly desirable from a consumer’s perspective as individuals feel the need to make an immediate decision rather than just wait and sleep on it.
One of the latest offerings through Burberry’s B Series digital pop up is a stylish dog hoodie that boasts the brand’s iconic pattern. Much like the aesthetic language of the label, the color scheme of the garment for fuzzy companions employs a warm color scheme of “neutral brown and cream hues.”