Malnutrition Label Billboards

Dole’s ‘Malnutrition Facts’ campaign highlights the importance of a well-balanced diet and brings light to the millions of Americans who struggle with food insecurity, obesity, or some level of food inequality. The ad opens with a simple statement: “Nutrition Facts, not everyone pays attention to them. But we created labels people couldn’t ignore.” The ad then pans to a city scape where a billboard styled after a food label is visible. The label reads ‘Malnutrition Facts’ and features some of the statistics surrounding poor nutrition in America. One example of the many statistics includes “In the US, 117 million adults suffer from at least 1 chronic disease due to improper nutrition or lack of exercise.”Image Credit: Dole


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