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McDonald’s CEO says the consumer is in a ‘fairly decent place’

McDonald's CEO says the consumer is in a 'fairly decent place'


McDonald’s CEO says the consumer is in a ‘fairly decent place’


Steve Easterbrook during an interview with CNBC’s “Squawk on the Street, ” on May 28, 2019.


McDonald’s CEO Steve Easterbrook said Wednesday that the state of the consumer is still strong.

“I think, by and large, the consumer is in a fairly decent place,” Easterbrook said on CNBC’s “Squawk on the Street. “

Easterbrook also said that growing employment numbers are a positive sign.

“What we are seeing is a slight diffraction in age, though,” he told CNBC’s Carl Quintanilla. “The consumer confidence in the under thirty-fives is not as high as the consumer confidence as the over thirty-fives for example. Now that, again, is a fact but a fairly sweeping generalization.”

While Easterbrook sounded positive about the consumer, he said that traffic is tight across the entire restaurant industry as people eat out less.

“Last quarter, we did grow traffic, and we did grow traffic over the last couple of years, but only modestly and we want to be stronger than that,” he said.

The company has had to find how to balance slowing traffic growth with rising labor costs. Easterbrook said that the average hourly wage for an employee who works in a company-owned location is around $10.

“I think it will continue to go up,” he said. “It’s inevitable as the fight for talent continues and that’s one of the reasons why we want to keep growing the business, so you can absorb some of those higher costs.”

McDonald’s shares hit an all-time high last week. In the last year, the stock is up 22%.

Easterbrook also said the company is considering adding a vegan option to its menu but is working to consider whether this type of product will bring in new customers or appeal to its existing base. The CEO said the interest in vegan food doesn’t feel like a fad, but may not sustain the current level of buzz that it has at the moment.


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