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Misinformation-Combating Social Updates

Misinformation-Combating Social Updates

ONLINE MARKETING TRENDS

Misinformation-Combating Social Updates

To help users navigate the content they see on their For You feeds, TikTok has announced that it will be attaching warning labels to content that is not able to verify the validity of, and removing content that it has confirmed to be untruthful. The goal of the newly added feature is to reduce the spread of misinformation, and remind users that they should conduct their own research before sharing unsubstantiated content. When the team at TikTok has identified a video with unsubstantiated content, they will include a banner that states that it is unverified. If another user attempts to share the video, they will see another prompt that reminds them that the video has been flagged for this reason. Creators will also be notified when their videos are flagged. The update is set to rollout globally in the coming weeks, and has already launched within Canada and the United States.Image Credit: TikTok


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