Nike’s ‘1985 Lost Shipment’ Campaign is Featured on Billboards

Nike recently launched mysterious billboards in Lose Angeles and New York City regarding a ‘1985 Lost Shipment.’ The brand later released static-filled surveillance footage dated June 6, 1985, of trucks driving away with shipments of products.

The billboard states “If found call: 1 (800) 561 1985” and in smaller print, “PLEASE If found, do not attempt to approach shipment on your own accord. Please contact authorities now.” When the number is called, the latitude and longitude coordinates are revealed: 34°02’25.1″ N, 118°16’00.8″ W, with the date of June 12. The coordinates lead to a parking lot at the corner of W pico and Sunflower Street in Los Angeles.

Many speculated that the campaign may be related to the rumored partnership with ‘Stranger Things’ as its third season also takes place in 1985.

Image Credit: Nike

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