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Plant-Based Protein Initiatives

Plant-Based Protein Initiatives

ONLINE MARKETING TRENDS

Plant-Based Protein Initiatives

Silk, the popular plant-based beverage brand, recently joined forces with gold medalist tracks and field star Carl Lewis to support the next generation of athletes. The new Silk Team Protein initiative will provide five HBCU track and field programs with $10,000 donations (a total of $50,000) to purchase team necessities. “As a longtime advocate of plant-based diets, I know first-hand the benefits it can yield for an athlete, which is why I am proud to be a partner on this Silk Team Protein initiative to show college athletes how plant-based products like Silk Soymilk can help support their athletic goals,” said Carl Lewis. “Through this partnership, I hope to encourage the next generation of athletes, especially within the HBCU & Black community, to join the growing number of African Americans moving toward a plant-based diet.Fans can nominate their favorite HBCU track and field program by July 22 at SilkTeamProtein.com.Image Credit: Silk


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