ONLINE MARKETING TRENDS
Pop-Up Running Labs
This month, Swiss running brand On is opening the doors to a pop-up performance running lab that offers everything from individual running analysis, coaching and training feedback to shoe fitting and recommendations. Inside the pop-up space in Shoreditch, visitors will get to experience the magic wall technology from On’s flagship space in New York, which uses hidden gait-cycle analysis technology to analyze running styles straight from the store floor. The site is a destination for experiencing the brand’s RunScan and SizeScan technology, and runners have the ability to partake in group drills, plus strength and conditioning sessions. The pop-up lab is helping to launch On’s newest maximum cushioning shoe, the Cloudstratus, so that runners can get a sense of what it feels like to “run on clouds.”
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