Premium Layered Candy Bars

The Ferrero Duplo chocolate biscuit bar is being launched in the UK market by the brand to provide consumer with a premium option to enjoy that’s satisfying and also perfect for anytime indulgence.The bars feature two wafer layers that sandwich the smooth hazelnut center before being covered in a coating of milk chocolate. The bars are reported to be launching in four pack size options including the Duplo Single pack, the Duplo Double pack, the Duplo 5 pack and the Duplo 10 pack.Customer Development Director at Ferrero Levi Boorer spoke further on the launch of the Ferrero Duplo chocolate biscuit bar saying, “The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch. The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”


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