Prepackaged Cocktail Alternative Drinks : Shake Baby Shake

The Shake Baby Shake canned cocktails have been launched by Global Brands in the UK as a libation option for consumers that’s convenient and flavorful.

The premixed cocktail comes in 250ml cans and feature a 4% ABV that makes them a low-alcohol alternative to certain freshly mixed cocktails. The product comes in two flavor options including Raspberry Mojito and Passion Fruit Martini, which are both set to retail at a cost of £1.80 each and in packs of four for £5.

The Shake Baby Shake canned cocktails speak to the dominance that the canned format libations are maintaining in the UK with a 64% category volume at the time of publication. The product launch is being supported with an influencer marketing campaign through Instagram as well as with the hashtag #shakeitup.