McDonald’s Sweden Delivers Directly to the ‘Picnic Position Blanket’
This summer, McDonald’s Sweden is introducing the limited-edition Picnic Position Blanket as a convenient way for people in the country to enjoy its McDelivery service. The branded blanket is emblazoned with a QR code that can be used to have a McDonald’s meal or snack delivered exactly to where the blanket is stationed in the park. The QR-enabled blanket reads one’s geographic location and sends that information to a participating delivery service of choice so that fast food can arrive moments later, instantly creating a picnic without needing to prepare.
Like McDonald’s Sweden, a number of restaurants and retail chains are now exploring flexible delivery destinations, meaning that customers do not have to be stationed at a traditional address to receive their order.