Rebellious Insurance Ads : Progressive Insurance Commercial

This Progressive Insurance Commercial Rebels Against House Chores

This Progressive Insurance commercial stars the brand’s popular “rebel” character — a middle-aged man who sports a sleeveless denim vest, fingerless leather gloves and a red bandana. In addition to his 90s-themed and grunge-inspired outfit, the man channels a carefree teen while complaining about his soggy breakfast and refusing to help his dad out with the dishes.

Mimicking the bold attitudes of teens, this Progressive Insurance commercial encourages adult consumers to rebel against high insurance prices and save more by choosing its service. Known for its flexible rates and low prices, Progressive appeals to Gen X consumers by nodding to their youth and funny nostalgic fashions — using humor to engage this audience in a memorable way.