Retail-Focused Hologram Apps

NexTech, a company specializing in building virtual and augmented reality experiences, has launched a new e-commerce site and AR-based feature for TruLyfe, a supplement brand owned by the company. The new AR feature, called ‘Genie in a Bottle,’ is a unique hologram experience. Customers scan QR codes on select supplment bottles, triggering the appearance of a 3D human dietitian in hologram form who aptly details the nutritional information of said supplement. Currently, the feature is available with three Trulyfe products: Tru- C Gummies, Tru – Turmeric +, and rTu – Elderberry + Gummies. ‘Genie in a Bottle’ is an example of a supplement company adapting to the demands of its demographic – health-conscious prosumers who take the time to inspect ingredient lists and conduct background research. By putting a registered dietician right in front of its customers, the company looks to build trust and gain authority within the competitive supplement market.Image Credit: NexTech


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