Gucci Mémoire d’une Odeur explores the connection between memories and scent and the powerful feelings a scent can bring back to life. The new gender-neutral fragrance features airy and musky scents made possible by infusing Roman Chamomile and Indian Coral Jasmine Nature Print together. Combined, these key ingredients evoke an aroma of Cedarwood and Sandalwood.

To promote Gucci’s new Mémoire d’une Odeur — which translated from French means “memories of smell” — the brand featured musician Harry Styles in the picturesque countryside of Rome, evoking the renaissance era. The free-spirited video encapsulates living without inhibitions and making memories with loved ones.

Gucci Mémoire d’une Odeu’s bottle is elegantly designed with columns grooved “from an ancient world.” The demure fragrance bottle was inspired by a vintage bottle that designer Alessandro Michele discovered.

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