ONLINE MARKETING TRENDS
Rugby-Themed Flight Videos : Air All Blacks
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In anticipation of New Zealand’s 2019 rugby season and the upcoming Rugby World Cup, Air New Zealand has launched a new ‘Air All Blacks’ safety video. The comedic video shows a discussion behind the scenes of a newly established airline trying to develop the brand’s safety video. According to Air New Zealand, the “video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in its DNA.”
The video featured a number of notable celebrities including Suits actor Rick Hoffman, New Zealand actor Cliff Curtis, All Blacks head coach Steve Hansen, captain Kieran Read and players Sam Cane, Anton Lienert-Brown and Ryan Crotty. In addition, appearances were made by rugby all-stars such as Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili and former Australia captain George Gregan.
The brand has created multiple unique safety videos, and with Air All Blacks mounting social media views, the campaign is sure to be an ongoing success.
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