Evan Williams Apple Has a Crisp, Refreshing Flavor Profile
The bourbon is reported to have a crisp flavor profile that is “green apple-forward,” which will balance well with the lightly spicy, caramel taste of the base spirit. The bourbon is being launched with the tagline “Picked Fresh. Poured Smooth.” and will be supported by a variety of marketing initiatives to get it noticed by consumers this coming summer.
Evan Williams Brand Manager Julie Cole spoke about the new spirit saying, “Evan Williams Apple is an approachable flavour that stays true to the quality of Evan Williams Bourbon and personality of the brand. We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice.”