Sneakerhead-Celebrating Campaigns : we live sneakers

Nike and Foot Locker teamed up to create the Evolution of the Swoosh footwear and apparel collection and a digital campaign to go with it called We Live Sneakers that celebrates sneakerheads. The campaign features familiar faces like Bay Area star D’Angelo Russell, Latin Trap superstar Anuel AA, as well as social media influencers.

We Live Sneakers tells the story of how the famous Nike logo appears in meaningful moments in the lives of sneakerheads, with one of the most notable examples of this being a bride revealing a colorful and stylish pair of kicks under her white wedding dress.

This summer, sneakerheads can look forward to exclusive new styles like the Script Swoosh, Swoosh Chain and Sunburst, which will be dropping throughout the month of August.