Social Media Buy Black Campaigns

In honor of Juneteenth, Facebook is highlighting Black-owned brands in a new showcase collection on Facebook and Instagram Shops. This includes a new set of visual templates that help brands raise awareness and show their support. In addition, Kamaro Brown, a cast member of ‘Queer Eye,’ will host a dedicated video that provides tips on how others can become involved in the initiative. As explained by Facebook: “The coronavirus pandemic has affected all small businesses, but Black-owned small businesses have been disproportionately affected by higher closure rates, and lower sales. To help shoppers discover and support Black-owned businesses on our platforms, Facebook Shop and Instagram Shop will release collections that feature products from Black-owned businesses, under the theme of #BuyBlack.”Image Credit: Facebook


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