ONLINE MARKETING TRENDS
Social Media Women’s Day Campaigns
In honor of International Women’s day, TikTok recently joined forces with pop-country icon Shania Twain to launch the #LetsGoGirls challenge. The initiative is set to the star’s immortal hit “Man! I Feel Like A Woman” and encourages users to demonstrate what they think is the best thing about being a woman by creating a transition or stitch to showcase what happens when they hear Shania utter her famous phrase “Let’s Go Girls.”“TikTok is a place where everyone has a voice,” says Shania Twain. “It is more than a platform, it is a community. Somewhere to celebrate creativity and have fun – so I’m in! TikTok and I are spending March supporting all those who FEEL LIKE A WOMAN… so join me loudly when I say ‘LET’S GO GIRLS!’”
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