The Malibu Fizzy Pink Lemonade Has Hints of Exotic Coconut
The canned cocktail has a 5% ABV and features a sparkling profile that has notes of citrus along with coconut for fans of the namesake spirit to enjoy. The drink plays on the recently popularity of pink alcohol drinks as consumers seek out beverages that look as good as they taste.
The Malibu Fizzy Pink Lemonade was spoken on by Pernod Ricard UK Marketing Director Philip Ainsworth who said, “The power of pink continues to influence alcoholic drinks innovation, crossing category, generational and gender boundaries. Summer is a key time for the Malibu brand as its target consumer looks for Instagrammable, sweet, yet refreshing drinks to enjoy during social occasions.”