Spiked Seltzer Campaigns : Spiked Seltzer

BON & VIV Spiked Seltzer Offers a “Better Basic” Product

Ever-popular for the summer, spiked seltzer-style drinks are continuing to be in demand from consumers who are looking for light, low-ABV refreshments. This year, BON & VIV Spiked Seltzer is inviting people to try what it calls a “better basic,” acknowledging that many people are drawn to the allure of go-to products like avocado toast, flower crowns and vodka sodas, with the brand calling the latter “the blandest offender.”

BON & VIV Spiked Seltzer is offered in seven flavors with zero sugar, 4.5% ABV and cans that should be shared on social media. To kick off the summer celebrations, BON & VIV Spiked Seltzer is hosting a contest across social media that gives people the chance to win $30,000 by sharing how they’re going to “ban basic.”