With the increasing tax pressures, many UK-based pubs are struggling to remain open — which is why Britain’s Beer Alliance is trying to rally Brits to save their favorite pubs with the launch of its new #LongLiveTheLocal Campaign. The campaign highlights the shocking fact that three pubs a day close in the UK due to beer taxes; a tax that is 12 times higher than that of Germany.

The #LongLiveTheLocal Campaign underscores the importance of local pubs through a storytelling campaign that brings together grandparents and grandchildren, bartenders and patrons, sports fans and sports players, weddings and funerals, and friends and family.

Britan’s Beer Alliance campaign hopes to evoke fond memories from Brits to move them to sign the campaign’s petition to lower the beer tax.

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